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MWS eBooks

Offer advertisers a custom, lead-generating Web product that you can deliver with minimal time and effort.

An MWS eBook is a compilation of related editorial with text, images, and optional multimedia, designed for easy reading online: NO scrolling or zooming. eBooks combine the highest readability with industrial-strength audience management, statistics, and reporting. Over the past ten years, MWS has produced more than 500 eBooks.

Workflow: You select a hot topic and deliver content to MWS in HTML or Word. MWS designs, builds, and hosts your eBook. You get a custom, turn-key Web product with no work required from your Web or design teams. You promote your live eBook via your Web sites, e-newsletters, and magazines. Produce and launch eBooks as often as weekly.

Technology: MWS's Flash eBook technology supports animation, audio, video, social bookmarking, link-tracking, and more. The audience management system captures reader registration data, tracks clicks, and measures reader engagement. Access real-time stats and reports through a self-service console.

Applications

Use MWS eBooks like you would use print editorial supplements: Repurpose/reprint existing articles or commission new features on hot topics.

Paid Sponsorships: Qualify leads or promote a sponsor's products or brands. A sponsor's logo and message may appear, and a sponsor may receive eBook usage statistics, as well as contact info and demographics volunteered by readers.

eMags: Publish a series of eBooks on a schedule like a magazine, with one or more sponsors. eBooks support click-tracking for multiple advertisers.

Audience Development: Attract and qualify opt-in subscribers for newsletters and magazines.

Online Brochures, Catalogs, and More: MWS can customize eBooks for nearly any application you can imagine. Contact us to find out more about the possibilities.

Advantages

  • Deliver valuable content in the most readable format
  • Generate hundreds of leads that sponsors will love
  • Qualify enews and magazine subscribers
  • Jump on new revenue opportunities with fast and easy production
  • Learn more about readers' interests and online behaviors


Try our eBook Demo

Contact us to find out more or get started

For more information
download our eBook Spec Sheet





How do MWS eBooks perform?

· over 1000 registrants for many eBooks
· average # of registrants for last 12 months = 1127
· average % of new eBook registrants per eBook = 56%
Most popular eBook series:
· over 15,000 registrants over 3 years and counting
(Data captured 2/27/09)