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Offer advertisers a custom, lead-generating Web product that you can deliver with minimal time and effort.
An MWS eBook is a compilation of related editorial with text, images, and optional multimedia, designed for easy reading online: NO scrolling or zooming. eBooks combine the highest readability with industrial-strength audience management, statistics, and reporting. Over the past ten years, MWS has produced more than 500 eBooks.
Workflow: You select a hot topic and deliver content to MWS in HTML or Word. MWS designs, builds, and hosts your eBook. You get a custom, turn-key Web product with no work required from your Web or design teams. You promote your live eBook via your Web sites, e-newsletters, and magazines. Produce and launch eBooks as often as weekly.
Technology: MWS's Flash eBook technology supports animation, audio, video, social bookmarking, link-tracking, and more. The audience management system captures reader registration data, tracks clicks, and measures reader engagement. Access real-time stats and reports through a self-service console.
Applications
Use MWS eBooks like you would use print editorial supplements: Repurpose/reprint existing articles or commission new features on hot topics.
Paid Sponsorships: Qualify leads or promote a sponsor's products or brands. A sponsor's logo and message may appear, and a sponsor may receive eBook usage statistics, as well as contact info and demographics volunteered by readers.
eMags: Publish a series of eBooks on a schedule like a magazine, with one or more sponsors. eBooks support click-tracking for multiple advertisers.
Audience Development: Attract and qualify opt-in subscribers for newsletters and magazines.
Online Brochures, Catalogs, and More: MWS can customize eBooks for nearly any application you can imagine. Contact us to find out more about the possibilities.
Advantages
- Deliver valuable content in the most readable format
- Generate hundreds of leads that sponsors will love
- Qualify enews and magazine subscribers
- Jump on new revenue opportunities with fast and easy production
- Learn more about readers' interests and online behaviors
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Try our eBook Demo
Contact us to find out more or get started
For more information
download our eBook Spec Sheet
How do MWS eBooks perform?
· over 1000 registrants for many eBooks
· average # of registrants for last 12 months = 1127
· average % of new eBook registrants per eBook = 56%
Most popular eBook series:
· over 15,000 registrants over 3 years and counting
(Data captured 2/27/09)
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