“Minnick Web Services really cares about publishers’ needs! I made a suggestion to MWS about a small improvement to its eBook lead tracking system. It was the type of minor comment that probably would’ve been ignored by most vendors. But MWS implemented this enhancement…quickly and professionally! I’m thrilled by how responsive they are!”
— Michael Madej, Group Online Sales & Marketing Director, Penton Media, Inc.
Minnick New Media’s interactive eBook technology allows for animation, interactivity, audio/video, sharing via social networks, and links to additional online resources. With MWS, it’s possible to produce, launch and distribute new sponsored lead generating products quickly, requiring minimal editorial and sales staff resources.
Best of all, we can do all of this with your existing content. We are specialists in helping you to locate your valuable content that may be under-utilized or under-appreciated. By creating a compilation and marketing it as a complete source for information on a specific topic, we greatly increase the lure of the content to potential readers, and we also greatly increase the content’s appeal to search engine users–and therefore to search engines.
How It Works
“eBooks are amazing! This is the first online medium that has allowed me to guarantee lead quantity and quality to my advertisers. And the readers – they appreciate the usefulness of eBooks and are captivated by the dynamics of it. This is a great product!”
— Sheryl Rose, Account Manager, Online Advertising Sales, Intelligent Enterprise Magazine
Say you have a web site and magazine about high school band instruments. You approach one of your advertisers, a saxophone manufacturer, and ask them if they’d like to get contact information for potential new customers who are actively searching for information about buying a saxophone and who have specifically asked to be contacted regarding buying a saxophone. This advertiser says “Absolutely!” You may guarantee a certain number of leads, or set a price per lead that the advertiser will pay. Or, the advertiser may not be interested in leads, but just the exposure to such a highly qualified readership. You’re happy to work with them in any way that will suit their needs, naturally.
The next step is where Minnick New Media comes in. Working with you, we look through your web archives and find an article about choosing a saxophone on your site that was published several years ago but that still gets a decent amount of traffic. You also have an article about saxophone accessories, and another about saxophone reed selection. Perhaps you also have a video on your site or some audio clips that demonstrate the differences between different saxophones.
By analyzing your site statistics, you know that every fall, a large number of people are reaching your site by searching for “how to buy your first saxophone”. Based on this information, you may decide to assemble these “evergreen” articles and videos about saxophones into a single interactive eBook and title it “The Complete Guide to Buying Your First Saxophone.”
Now, instead of orphaned content on your site, you have something much more valuable. Readers no longer need to search for and read 4 or 5 different articles, they can simply access this one interactive eBook.
This convenience is something that readers are willing to pay for, but your publication will give it to them for free in exchange for them filling out a simple registration form. The registration form also asks if they’d like more information from the sponsor of the eBook, and if they’d like to subscribe to your magazine’s newsletter. Both of these offers are highly relevant to their current need (more information about buying a saxophone), so they are motivated to say yes to both.
Minnick New Media uses the content from your Web site, along with your design direction and the sponsor’s advertisement and logo to produce the interactive eBook. We handle the design and layout, hosting, registration, social media linking, and all of the technical details.
When the eBook is ready to launch, you send out an email to your subscribers, post an ad (that we create) to your web site, and promote the interactive eBook the same way that you would promote a webinar or other special content or event. Unlike a webinar or event, however, interactive eBooks benefit from “long tail” traffic. You can expect a burst of traffic during the first week after the eBook launches and after every promotion goes out. After that, however, you’ll keep on getting new registrants as the eBook is discovered by search engines or linked from other sites.
In the end:
- The reader is happy because you saved them time and effort by compiling your content into a user-friendly package.
- The advertiser is happy because they gained qualified, opt-in leads.
- You’re happy because you’ve created a new, and highly profitable, revenue stream with minimal effort.
How are our eBooks doing?
· over 1000 registrants for many eBooks
· average # of registrants for last 12 months = 1127
· average % of new eBook registrants per eBook = 56%
Most popular eBook series:
· over 15,000 registrants over 3 years and counting
How We’re Different
Unlike digital magazine producers, we don’t simply convert a printed magazine into an online format. Our Interactive eBooks are entirely new products that will bring in thousands of qualified leads to your advertisers, and bring readers back to your site for innovative and engaging content.
Minnick eBooks provide:
- new revenue streams
- interactive opportunities
- easy production and distribution
- real-time statistical data
Our Interactive eBooks are standalone collections of related content, similar to a print supplement to a magazine.
Interactive eBooks allow publishers to repurpose existing content or publish new content in an exciting new way. Readers get a high-quality product that can be read like a magazine or book, online or offline, and on any device. Advertisers get qualified leads.
Options and Add-Ons!
Our interactive eBooks are highly customizable, but they aren’t complex. Contact us today to get started!
Ready to Start?