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Introducing the MWS Mobile Launchpad
05/12/2010 - 10:03

The new MWS Mobile Launchpad is a mobile device-enabled microsite platform featuring turnkey mobile integration, combined with user registration and detailed audience management and reporting capabilities.

Based on a combination of open-source content management technologies, combined with MWS's powerful and mature Lead Generation and StatReport systems, the Mobile Launchpad enables publishers to deliver content to the widest possible range of mobile devices, while minimizing costs and effort.

Platforms supported by the MWS Mobile Launchpad platform include: iPhone (and iPad), Andriod, Palm, Windows Mobile, Blackberry, Nokia, and more!

To see a demo, visit mobile.minnickweb.com with your desktop browser or mobile device! Contact Us for more information.

Niche Digital Conference: we came; we saw; we rocked the house with our giant T-Rex!
10/03/2009 - 11:08
Minnick Web Services sponsored the Niche Digital Conference in Minneapolis September 21-22, and we had a great time. Chris Minnick, Dave Kalman, and I staffed our sponsor booth and attended sessions for two intense days. The official conference party at Brit’s Pub was a hoot. Chris tried his hand at lawn bowling before the clouds and thunder rolled in, bringing the party back indoors.

Back at the conference, our ten-foot tall Tyrannosaurus Rex was a big hit. If everyone else has a huge inflated dinosaur next year, just remember that we started the trend. We had a lot of enlightening conversations with attendees about the challenges of transitioning their niche magazines into the digital realm. We met some great people and are looking forward to working with some of them in the future.

Chris was a panelist for the “Future of the Digital Edition Roundtable” on Monday afternoon, along with representatives from Texterity, NXTbook, ePub Xpress, and Hallmark Data Systems. Chris provided a counterpoint to the digital edition vendors, pointing out that digital editions are a transitional technology and what really counts in the long run is keeping your online content in a flexible format that is usable for a variety of purposes, from reading on mobile devices to populating an RSS feed, and whatever else the future may have in store. When pressed by Wayne Metcalfe of NXTbook on what to tell advertisers when their print advertisements don’t make into the online version of a magazine, Chris pointed out that “print ads look like hell on the web,” and suggested working with the advertiser to develop something more appropriate and effective for the medium.

All in all, a great time was had at NDC 2009, and we look forward to next year!

—Margaret Minnick

Chris at the MWS sponsor table
Chris at the MWS sponsor table


Video: Ryan Dohrn introduces the competitors in the Future of the Digital Edition Roundtable.

Chris Minnick with Dick Ryan and Wayne Metcalfe at the Future of the Digital Edition Roundtable
Chris Minnick with Dick Ryan and Wayne Metcalfe at the Future of the Digital Edition Roundtable

Our T. Rex hands out dinosaur visors
Our T. Rex hands out dinosaur visors.


Meet Chris, Margaret & Dave Live and In Person at the Niche Digital Conference
08/21/2009 - 08:42
Minnick Web Services is a sponsor of the upcoming Niche Digital Conference, which will be held September 21-22 in Minneapolis. Niche Digital Conference Logo If you're interested in digital media, I highly recommend that you attend. The format of Niche Media's conferences provide for a lot of networking, learning, and fun!

Our very own CEO, Chris Minnick, will be joining a panel of representatives from digital edition producers on a roundtable discussion of the future of digital editions. Dave Kalman and I will also be there, and we'll have fun giveaways and lots of tips on how to transition your magazine to the Web at our table in the sponsor area.

— Margaret Minnick