MWS Newsletter Volume 2: Issue 2

The Promises Web Development Firms Should Make to Every Client

Web site developers don't generally offer guarantees or make promises. When someone says "I want to sell my products on the Internet", the most common response a developer will give is something along the lines of "I can create a Web site for you, but I have no control over whether anyone will actually purchase anything from you."

In the same way, when someone says they want to get more traffic to their site, the standard response is "There are some things we can do, but there's no guarantee that they'll work." Making promises is often seen in the industry as the hallmark of a snake oil salesman.

I believe this is no longer true. Today, responsible, knowledgeable and persistent Web professionals can guarantee major traffic increases along with increases in qualified leads and sales for many types of Web sites.
Future issues of this newsletter will be devoted to this topic.

Besides revenue and traffic guarantees, there are additional promises that every Web design and development firm should be making. These are the promises that set professionals apart from the hucksters. To begin with, there are the technical promises. These are no-brainers, such as:

• Your site will be created using the best available technologies within your budget.
• Your site will be developed using generally accepted industry standards.
• We will use our extensive knowledge of page load time, search engine optimization, usability, and accessibility in the design or maintenance of your project.

The most important promises, however, are the ones that directly affect your business. For instance:

• We guarantee that the site we design will reflect well upon your company.
• We guarantee that your Web site will comply with applicable privacy, security, and anti-spam laws as well as with industry regulations and ethical standards.
• We guarantee that future maintenance and upkeep of your site will be taken into account during the development of the site in order to minimize the costs associated with future content changes.

Unlike during the 1990s, Web site design and development today is a mature craft. Clients have a right to expect certain guarantees, and Web site developers must deliver consistent results.

For more information about how Minnick Web Services can help you achieve your goals, please visit our (newly redesigned) web site (http://www.minnickweb.com) or contact us.

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Chris Minnick
Minnick Web Services
www.minnickweb.com
www.ebookhost.com
Phone: 916-551-1453
Fax: 916-551-1454