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Newsletter: May 19, 2009Incentive Program for Current Clients Hello clients, partners and friends, I hope you are all doing well. After some unexpected spring storms, we are finally starting to feel the first hints of Sacramento-style summer heat. I have been enjoying the warmer weather — it makes me want to get out there and make things happen! Luckily there seem to be many like-minded folks, and we're starting to see some new projects taking shape. Read on for more info. MWS Signs Contracts for Digital Editions of Two Magazines Since I last wrote, we've signed digital edition contracts with two publications: Stanford Social Innovation Review, published by the Stanford Graduate School of Business, and Logistics Today, published by Penton Media. The Stanford Social Innovation Review (SSIR) is a quarterly journal whose mission is "to lead in the search for new and better ways of improving the lot of the world." SSIR's first digital edition will be the Summer 2009 edition. Logistics Today is a new, online-only, semi-monthly publication covering the management of the flow of goods, information and other resources, and will launch in June. If you would like to find out more about getting started with a digital edition, email David Kalman at dkalman@terrella.com, or call him at 650-270-6712. The Niche Magazine Conference was a Blast! Chris and I had a great time at the Niche Magazine Conference in Denver April 27 and 28. We met loads of interesting people in the niche magazine world, from the publisher of Driving Force, a magazine for truck drivers, to the founder of VegNews, our staff's favorite vegetarian magazine. The format of the conference greatly facilitates networking, and I made more contacts there than I ever have at a publishing conference. The sessions were informative and interesting, too. Ted Bahr of BZ Media gave a wonderful keynote in which, among other things, he listed the online publishing fads of the past ten years, including a particular favorite of mine from the late 1990s: the Cue Cat, which "enabled a user to open a link to an Internet URL by scanning a barcode appearing in an article or catalog or on some other printed matter. In this way a user could be directed to a web page containing related information without having to enter a URL." These days, it's hard to believe that this was ever seen as a need. All in all, we had a great time, and we're looking forward to September's Niche Digital Conference in Minneapolis, where MWS will be a sponsor. I hope to see some of you there. We wish you a wonderful Memorial Day and a great start to summer! — Margaret Minnick |
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