MWS News: July 28, 2009

Hello clients, partners and friends,

Hope all is well with you during these long days of summer. August is traditionally the slowest time of year for many of our clients, so in this newsletter we're going to tell you how to take advantage of your boss (or staff) being on vacation to really make a splash and develop what may become one of your most profitable online offerings. If you stick it out to the end of this newsletter, we'll tell you how you can do it for no cost!

Lead Gen is the "Hot New Thing"?
What? We've been doing that for years!

A recent article in FOLIO: Magazine touts lead generation as one of the "hottest topics" in publishing right now, and profiled the lead generation operations of two publishers. Funny thing is, we've been doing lead generation for 10 years with our eBooks. They are a quick and easy way to get hundreds of qualified leads for your sponsor. Here's how it works:

An MWS eBook is a compilation of related editorial with text, images, and optional multimedia, designed for easy reading online: No scrolling or zooming. eBooks combine the highest readability with industrial-strength audience management, statistics, and reporting. Over the past 10 years, we have produced more than 500 eBooks.

Workflow: You select a hot topic and deliver content to MWS in HTML or Word. MWS designs, builds, and hosts your eBook. You get a custom, turn-key Web product with no work required from your Web or design teams. You promote your live eBook via your Web sites, e-newsletters, and magazines. Produce and launch eBooks as often as weekly.

Technology: Our Flash eBook technology supports animation, audio, video, social bookmarking, link-tracking, and more. The audience management system captures reader registration data, tracks clicks, and measures reader engagement. You can access real-time stats and reports through a self-service console.

How to Use eBooks

Use MWS eBooks like you would use print editorial supplements: Repurpose/reprint existing articles or commission new features on hot topics.

Paid Sponsorships: Qualify leads or promote a sponsor's products or brands. A sponsor's logo and message may appear, and a sponsor may receive eBook usage statistics, as well as contact info and demographics volunteered by readers.

eMags: Publish a series of eBooks on a schedule like a magazine, with one or more sponsors. eBooks support click-tracking for multiple advertisers.

Audience Development: Attract and qualify opt-in subscribers for newsletters and magazines.

Online Brochures, Catalogs, and More: MWS can customize eBooks for nearly any application you can imagine. Contact us to find out more about the possibilities.

Advantages

• Deliver valuable content in the most readable format
• Generate hundreds of leads that sponsors will love
• Qualify e-news and magazine subscribers
• Jump on new revenue opportunities with fast and easy production
• Learn more about readers' interests and online behaviors

One-time Incentive for New eBook Clients

If your publication, web site, or company has never worked with us on an eBook, contact me *now* and we'll create one for you at no cost.

You can use this eBook for whatever purpose you want — sell it to a sponsor, use it as a sales tool, or just use it as a free chance to find out how easy and smooth the production process is. We've never offered to do this before, but the time is right to kick things into high gear and get our eBook production people working overtime.

Call me or Chris or Dave at (916) 551-1453 to get started or for more information. This offer is available through August 31, 2009. Again, this is free...

Best wishes for continued fun and success this summer!

— Margaret Minnick