StatReport News
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MWS StatReport is a complete registration and user activity tracking tool. It can be used for whitepaper download, microsite, video tracking, MWS eBooks, and any other type of lead generation project. If you haven't seen it lately, check out the demo site.
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Minnick Web Services Newsletter
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Dear Margaret,
I hope this first 2010 issue of MWS News finds you happy and healthy. Here at MWS world headquarters, we're looking forward to making this an even better year than 2009. Just kidding. Let's face it, 2009 was a tough year for everyone (if it wasn't for you, congratulations!!).
I am feeling positive about 2010, however. In this newsletter (and future issues), I'm going to share a few tips and ideas that you'll hopefully find useful. We've also got some news and recent launches to tell you about. So, read on!
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Redesigned NYReport.com Launches!
 Minnick Web Services is proud to announce the launch of NYReport.com.
NYReport.com
is the Web Site for The New York Enterprise Report, whose tagline is
"Featuring expert articles and tools to help small businesses grow." The new site features a new look, SEO
enhancements, an easy-to-navigate layout, and community building and
social sharing features.
Minnick Web Services used the Drupal content management system in building the site. Visit NYReport.com now!
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Tips for Web Forms
 Clients frequently ask me for tips and best practices for designing effective Web forms. While many variables will determine the best style of form for your needs, there are some best practices that have been discovered through research and trial and error. Here are a few of my favorites:
- Keep it short and don't ask for information you don't need.
- Keep it all in one column. Eye-tracking studies have found that multi-column forms confuse people.
- Put the field label above the input fields (top aligned) where possible (see picture), or left align labels to the left of the field.
- If it's a multi-page form, let the user know where they are (for example: "page 1 of 2")
- If most fields are "required", indicate which ones are "optional". The reverse is also true.
- If all fields are required, it's not really useful to label them as such.
- Use flexible input fields. For example, don't use multiple fields for the different parts of a phone number or a zip code.
By following some simple best practices for form design, you can dramatically improve the completion rate of forms and make your users much happier. In the case of order forms or lead generation efforts, good form design can mean significant increases in revenue. Contact me if you have any questions or would like to talk with us about your forms. -Chris ( chris@minnickweb.com) |
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Thanks for reading! In future issues, I hope to go deeper into some of the important technological, marketing, customer service, and legal issues we frequently discuss with clients. If there's a topic you'd like me to address, please send me an email.
Sincerely,
Chris Minnick
Minnick Web Services
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